When you hear the name Elvira only one person comes to mind… Halloween icon and quintessential symbol of all things spooky, the one and only Mistress of the Dark.
Back in 1981, who could have imagined the hostess of a local Hollywood Horror movie show would grow to become a household name? Elvira was the first horror host ever to be syndicated nationally and has emerged as one of the most original and outrageous characters in popular culture today.
Elvira’s reign as ‘Queen of Halloween’ has now spanned twenty-nine years and includes two feature films, an IMAX film and 2 motion control rides. She has appeared in National ad campaigns for Pepsi and Coors, recorded 5 music CDs, published 4 books and licensed over 400 products, including 2 Bally pinball machines, BC Rich guitars, 3 comic book series, Elvira’s ‘Night Brew’ beer, ‘Evil’ perfume and a slot machines from IGT. Elvira also boasts the best selling female costume of all time.
In the last two decades she has given thousands of radio, newspaper and magazine interviews and made hundreds of film, television and live appearances – everything from The Grammy Awards, Saturday Night Live, MTV Specials and Monday Night Football to NBC’s Today Show, The Tournament of Roses Parade and even a U2 Concert with Bono! She most recently produced and starred in the Fox Reality show “The Search for the Next Elvira”.
As synonymous with Halloween as Santa Claus is with Christmas, Elvira, Mistress of the Dark has carved out a niche in popular American culture that is sure to endure for decades to come.